This brand came to life as one with my newborn daughter. One month after giving birth to my second daughter I realised she had very sensitive skin. It was lockdown and my options were limited. Like all mothers I had to be resourceful. So I read and read until I made her a natural soap in my own home. I formulated my first soap and the beginning of a beautiful journey.
My deep passion for wellness and holistic living and my love of raw ingredients is growing everyday hand in hand with my children. Self-care rituals became a part of our everyday life. Our home transformed itself into a spa in no time. It became a retreat and a time to unwind, evaluate and connect with myself and awaken all senses. It was a way for me to be the best version of myself and I want to invite others to be awakened. Through the art of slow-beauty and home rituals I learnt to love myself as I embraced my imperfections.
My vision is for Alchemia to be a movement built on trust, transparency, beauty with no comprises and embrace our natural beauty. It can’t promise quick fixes or magic potions because change comes from within by changing mind-set. We want you to practice slow beauty rituals, patience and self-love, celebrate inner beauty while embracing your imperfections until you love yourself abundantly.
Alchemia is a movement that celebrates slow-beauty and the art of self-care rituals. Our mission is to elevate your daily skin-care routine into mindful rituals and turn your home into a spa.
Slow beauty is not about doing everything slowly. It is about doings things thoughtfully, being present and accepting yourself entirely while embracing your imperfections.
Our products are not certified as we have a strong connection for wildcrafted raw ingredients and strive to return to purity and simplicity. Our products are all handmade in small batches ensuring quality and naturally effective. We invite you to become alchemist as you cleanse and activate your own masks using our raw clays.
For the safety of our community we make all our products in a carefully designed laboratory in Athens, Greece. Our lab is designed to meet hygiene standards and at the same time inspire us and resonate the brand philosophy; It is our sanctuary.
Sustainability to us means so many things. Our primary objective is to reduce waste at every level of production. Our materials are ethically sourced and manufactured. We believe excessive packaging creates unnecessary waste the consumers inherit. We seek to live a simpler life. Our packaging is 100 % recyclable and reusable and contains less that 10 % Plastic. We are working to make Alchemia plastic free!
Sustainably is applied in all shapes and forms in this brand. Giving to us is so important. Giving can be a smile, a compliment or something that’s handmade. A part of our production is always put to side and offered to homeless people with my daughters as a family ritual. We are always looking for ways in which we can give back to the community. If you know of any small foundation or organization that needs a helping hand please feel to contact us.